Certified Digital Marketing Associate

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Syllabus

 INTRODUCTION OF DIGITAL MARKETING


 WEBSITE PLANNING AND CREATION USING WORDPRESS


• Learn about Networks and Internet

• Network Protocols

• Internet Protocol (IP) Address

• World Wide Web (WWW)

• Web Page

• Learn about Web Browser and Web Server


LEARN ABOUT WEBSITE


• Types of Website

• Important and advantages of website

• Website creating languages

• Website creating Platforms

DOMAIN NAME AND WEB HOSTING

• Different Web hosting services

• How to buy Domain name and Hosting Space


INTRODUCING WORDPRESS


• Getting into WordPress

• Understanding the common terms

• Why chooses WordPress?

• Getting to know the WordPress family

• Feature of WordPress


GETTING STARTED WITH WORDPRESS


• The two worlds of WordPress – the difference between WordPress.com and WordPress.org

• Getting and installing WordPress

• The wp-admin panel

• Basic settings of WordPress


SEARCH ENGINE OPTIMIZATION [ SEO]

• Introduction of SEO

• How Search engine works

• Types of SEO

• Main algorithms of SEO KEYWORD RESEARCH AND PLANNING

• Important Keyword Research Tools

• How to use Google Keyword Planner and Uber suggest


CLASSIFICATION OF SEO


• Technical SEO

• ON-Page SEO

• OFF-Page SEO


MAIN 7 FACTORS OF TECHNICAL SEO


 SSL Certification

 Website Mobile friendly Test

 Website Speed Test

 Fix duplicate Content/ URL canonicalization

 URL Redirection

 RSS Feed

 Create an XML sitemap


MAIN ON- PAGE SEO FACTORS


• Heading Tag

• Content Optimization

• Image Optimization


MAIN OFF- PAGE SEO FACTORS


• Link Building

• Local SEO and Localization


SEARCH ENGINE MARKETING


• Introduction of SEM

• Pay-per-Click (PPC)

• Google Ads Campaign Creation


SOCIAL MEDIA MARKETING OVERVIEW


• Importance of Social Media Marketing

• Start with Facebook for Your Business

• Why Should You Use Facebook for Your Business

• Build a Facebook Business Page

• Visually Optimize Your Facebook Cover Image and Profile Picture

• Use Your About Section to Maximize Your Facebook Exposure

• Facebook Marketing Lead Generation

Complimentary sessions on communication presentation and leadership skills.

Benefits from the course

Mode of Teaching

Live Interactive

• Increasing your efficiency

• Enhancing your skills and a Wide Range of Career Options

• Expanding your knowledge and Creativity

• Discover the Professional in You

• Better Salary (Most Fascinating Advantage of Digital

Marketing Course)

• Embark your own Career

• Cost-Efficient and Time-savvy


 Digital Marketing Certifications Have Become the Industry

Standard



Prerequisites

Course Duration:

25 HOURS

Class Hours:

Video Clip

Address

 

Kerala State Rutronix

C-11, Padmasree,

Elankom Gardens
Vellayambalam,

Sasthamangalam P.O 
Thiruvananthapuram - 695010

Kerala, India

e-mail: md@keralastaterutronix.com

        

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