Certified Digital Marketing Associate
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Syllabus
INTRODUCTION OF DIGITAL MARKETING
WEBSITE PLANNING AND CREATION USING WORDPRESS
• Learn about Networks and Internet
• Network Protocols
• Internet Protocol (IP) Address
• World Wide Web (WWW)
• Web Page
• Learn about Web Browser and Web Server
LEARN ABOUT WEBSITE
• Types of Website
• Important and advantages of website
• Website creating languages
• Website creating Platforms
DOMAIN NAME AND WEB HOSTING
• Different Web hosting services
• How to buy Domain name and Hosting Space
INTRODUCING WORDPRESS
• Getting into WordPress
• Understanding the common terms
• Why chooses WordPress?
• Getting to know the WordPress family
• Feature of WordPress
GETTING STARTED WITH WORDPRESS
• The two worlds of WordPress – the difference between WordPress.com and WordPress.org
• Getting and installing WordPress
• The wp-admin panel
• Basic settings of WordPress
SEARCH ENGINE OPTIMIZATION [ SEO]
• Introduction of SEO
• How Search engine works
• Types of SEO
• Main algorithms of SEO KEYWORD RESEARCH AND PLANNING
• Important Keyword Research Tools
• How to use Google Keyword Planner and Uber suggest
CLASSIFICATION OF SEO
• Technical SEO
• ON-Page SEO
• OFF-Page SEO
MAIN 7 FACTORS OF TECHNICAL SEO
SSL Certification
Website Mobile friendly Test
Website Speed Test
Fix duplicate Content/ URL canonicalization
URL Redirection
RSS Feed
Create an XML sitemap
MAIN ON- PAGE SEO FACTORS
• Heading Tag
• Content Optimization
• Image Optimization
MAIN OFF- PAGE SEO FACTORS
• Link Building
• Local SEO and Localization
SEARCH ENGINE MARKETING
• Introduction of SEM
• Pay-per-Click (PPC)
• Google Ads Campaign Creation
SOCIAL MEDIA MARKETING OVERVIEW
• Importance of Social Media Marketing
• Start with Facebook for Your Business
• Why Should You Use Facebook for Your Business
• Build a Facebook Business Page
• Visually Optimize Your Facebook Cover Image and Profile Picture
• Use Your About Section to Maximize Your Facebook Exposure
• Facebook Marketing Lead Generation
Complimentary sessions on communication presentation and leadership skills.
Benefits from the course
Mode of Teaching
Live Interactive
• Increasing your efficiency
• Enhancing your skills and a Wide Range of Career Options
• Expanding your knowledge and Creativity
• Discover the Professional in You
• Better Salary (Most Fascinating Advantage of Digital
Marketing Course)
• Embark your own Career
• Cost-Efficient and Time-savvy
Digital Marketing Certifications Have Become the Industry
Standard
Prerequisites
Course Duration:
25 HOURS
Class Hours: