Search Engine Optimisation

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Introduction of Digital marketing

 

Benefits of Digital Marketing

 

What is SEO?

  • Introduction of SEO

  • How Search engine works

  • Types of SEO

  • Main algorithms of SEO

 

Keyword Research and Planning

  • Important keyword Research Tools

  • How to use Google Keyword Planner

 

Classification of SEO

  • Technical SEO

  • ON-Page SEO

  • OFF-Page SEO

 

Main 8 Factors of Technical SEO

  • SSL Certification

  • Website Mobile friendly Test

  • Website Speed Test

  • Fix duplicate Content/ URL canonicalization

  • URL Redirection

  • RSS Feed

  • AMP Optimization

  • Create an XML sitemap

 

Main ON- Page SEO Factors

  • Heading Tag

  • Content Optimization

  • Image Optimization

 

Main OFF- Page SEO Factors

  • E-mail Marketing

  • Link Building

  • Local SEO and Localization

Complimentary sessions on communication presentation and leadership skills.

Syllabus

Mode of Teaching

Live Interactive

Self Paced

Benefits from the course

  • Increasing your efficiency

  • Enhancing your skills

  • Expanding your knowledge

  • Providing self-paced training

  • Making it convenient to work from your computer

  • By SEO you can over take your competitor

  • Get more visitors by SEO

  • Improve conversion rate

  • Make your brand value high

  • Cost effective marketing

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